Partnership Opportunities
Join us in creating transformative experiences at Southern California's premier underground electronic music festival
8th Annual
About Umbrella Weekend
Umbrella Weekend is a multi-day immersive festival celebrating creativity across music, art, and wellness. Entering its 8th year, the event showcases emerging and established talent, large-scale art, interactive experiences, and workshops designed to spark connection and cultural exchange.
Umbrella Weekend is known for its inclusive, welcoming energy—an environment where attendees feel seen, supported, and free to express themselves. It's a place to connect deeply, discover new artists, and experience creativity in motion.
Our Core Values
Authenticity
We remain true to our personalities, values, & spirits
Community
We build trust, engagement, and growth within our community
Collaboration
We bring artists, creatives, & collectives together
Creativity
We embrace alternative ways of thought, expression, and art
Sustainability
We respect the land through eco conscious practices
Diversity
We value equity, inclusion, sense of belonging, and dignity for all
Our Engaged Community
35.5K+ Total Following
Demographics
- •Ages 25–44: Millennial + Gen-Z cultural tastemakers
- •Balanced gender mix: inclusive, diverse audience
- •Conscious consumers invested in wellness, music & creativity
- •Highly engaged, community-driven, repeat attendees
Reach & Geography
- •Average Monthly Reach: 180,000+ views
- •Peak Reach: 1,000,000+ views around flagship events
- •85% Southern California
- •10% California / 5% National + International
Why Partner With Us
Partnering with us aligns your brand with an engaged, values-driven community passionate about music, wellness, and meaningful experiences.
Elevated Brand Visibility
Prominent placement across digital, print, and on-site festival assets
Immersive Activation Opportunities
Engage attendees through interactive builds, sampling, and curated experiences
High-Impact Content
Professional photo/video assets, influencer moments, and social media amplification
Community & Nonprofit Alignment
Support Umbrellavation's mission and connect with a conscious, community-driven audience
Post-Event Reporting
Receive a clear summary of reach and engagement
Ways to Activate
Brand Activations
Create memorable, high-impact touchpoints that introduce attendees to your brand through immersive installations, custom builds, pop-ups, and product showcases that naturally become part of the festival experience.
Interactive Experiences
Engage guests through hands-on moments like tastings, demos, workshops, wellness zones, photo ops, and creative encounters that inspire connection and generate content.
Sponsoring Activities & Workshops
Align your brand with community-centered programming such as wellness sessions, art experiences, speaker moments, or guided activities—offering meaningful value while reinforcing your mission and presence.
Past Partners
We've partnered with amazing brands who share our values
Let's Create Something Together
Interested in partnering with Umbrella Weekend 2026? We'd love to share our full pitch deck and explore how we can create meaningful experiences together.
Request Our Pitch Deck
[email protected]Umbrella Weekend is produced by Afternoon Umbrella Friends, a community-driven event production group building immersive experiences since 2015.